LUXURY. CRAFTSMANSHIP. CONSCIOUS.

Welcome to SeenUnseen, an elite Indian fashion brand where heritage meets contemporary elegance. We create artisanal designer wear that seamlessly blends tradition with quiet luxury, offering a wonderful selection of modern Indian clothing for those who appreciate craftsmanship, authenticity, and ethical fashion.

Our collections include modern traditional fusion wear, crafted with natural organic fabrics and designed for those who admire & cherish luxury sustainable fashion. Each piece is a testament to India’s rich textile heritage, made responsibly with a commitment to sustainability and fair practices.

Discover exclusive Indian designer clothing that is timeless, ethical, and crafted to perfection.

JYOTI PARNAMI

SeenUnseen is more than just a brand, it is the vision of Jyoti Parnami, a woman deeply passionate about luxury handcrafted clothing in India and committed to preserving India’s rich textile heritage. With over four decades of experience in the textile industry, she has dedicated her life to working with local Indian artisans, reviving age-old techniques, and promoting artisan-made apparel with a modern contemporary touch.

Driven by her mission to give back to the community, Jyoti Parnami founded SeenUnseen to create a space where skilled local artisans receive fair wages, ethical practices are prioritized, and customers experience the beauty & comfort of exclusive Indian designer clothing. Every collection reflects her belief in ethical fashion in India, ensuring that tradition and ethical practices go hand in hand.

Luxury Handcrafted Clothing in India – Every piece is mindfully & beautifully curated by skilled artisans.

Sustainable Fashion Brand – We prioritize natural high quality fabric clothing and fair ethical production practices.

Exclusive Indian Designer Clothing – Timeless pieces, designed for those who seek authenticity, uniqueness and comfort.

Modern Traditional Fusion Wear – A seamless blend of heritage craftsmanship and contemporary designs.

Artisan-Made Apparel – Supporting local craftsmen and preserving India’s textile traditions & heritage.

SeenUnseen is more than just fashion, it’s a movement towards mindful, luxurious living. Experience the unseen beauty of true craftsmanship.